Here for the Right Reasons
I work with individuals and organisations who want to lead with more clarity, humanity, and intention. Because that is what this moment demands.
"I led teams of 800 people through Shopify's global AI transformation across twelve countries. The single biggest lesson: whether it works or fails is almost never the technology. It's the human investment in capability."
About Rachel
I have spent my career at the intersection of people, performance, and change, in organisations moving fast, under pressure, through uncertainty. I am an accredited coach and a trained mediator.
I spent the better part of a decade at Shopify across three distinct eras. First, as part of a pioneering team that was made remote-first before the rest of the world thought it was possible; then through rapid global scaling during Covid; and finally working deep in the AI transformation that changed how Shopify operated.
I believe high performance and genuine humanity are not in conflict. The organisations and leaders who will thrive in the next decade are the ones who can build on this understanding.
Read more about me →We are seeing a major shift in workforce planning. For the first time in generations the most in-demand capabilities are not technical. They are human. Focus. Adaptability. Empathy. The ability to act with intention when everything around you is moving fast.
For the first time in the WEF's data history, the most in-demand capabilities are not technical. Resilience, flexibility, and agility now rank above AI literacy in employer demand. (WEF Future of Jobs Report, 2025)
As AI adoption becomes increasingly universal, leaders and organisations that will thrive are not those with the best tools. They are those who know what they bring that no tool can replicate, and invest in it deliberately.
That is the work I do. With people. With teams. With organisations ready to take it seriously.
How to work together
For individuals
Structured peer learning built around Crystal Fernando's SIMPLE™ framework and Unapologetically Human. Small groups, fortnightly over eight sessions, in community.
Learn moreFor executives, senior leaders, and founders ready to lead with more clarity, humanity, and intention. Grounded in your actual situation.
Learn moreFor organisations
A diagnostic and development programme that measures and builds the seven human dimensions that determine whether AI transformation succeeds or fails. Developed with Joe Consedine.
Learn moreStructured mediation and facilitation for individuals and teams navigating difficult dynamics, before they become something harder to undo.
Learn moreI have turned around underperforming teams and disengaged cultures at scale, across different industries and countries. If your organisation has a performance or culture problem that needs someone who has done this before, this is that work.
Get in touch